Australian cigarette brands at a glance
Australia historically supported both local brands and international labels, and a few domestic names remain staples: Winfield, Peter Jackson, Longbeach and Horizon among them. Advertising for all of them has been banned since the 1990s, and their packs are now standardised.
| Check | What to expect |
|---|---|
| Name | Notes |
| Winfield | Australian name with a long history and famous 1980s advertising |
| Peter Jackson | Long-established Australian brand |
| Longbeach | Traditional Australian name |
| Horizon | Australian-market name, typically value tier |
What changed for local brands
Plain packaging removed every distinguishing design element, and the excise escalator compressed price differences. Local names now compete on blend and availability rather than on identity — and counterfeiting of the best-known names is a persistent problem.
Buying local names lawfully
The usual checks apply: compliant brown packs, on-product filter message, duty-floor pricing and a GST invoice. For a popular Australian name, a cut-price carton is more likely to be counterfeit than a bargain.
Before you order — four checks that never change
- Price against the excise floor. Duty is $1.55274 a stick from 1 September 2026 — about $31 in a 20-pack and $310 in a carton. The best-known local names are the most frequently counterfeited — popularity is the risk factor.
- The pack in the photo. Legal Australian stock is drab brown (Pantone 448C) with graphic warnings covering at least 75% of the front and 90% of the back — no logos, no brand artwork.
- Age and delivery. Distance sellers must verify you are 18 or over, and somebody who can sign and show ID has to be at the address. Lockers and unstaffed addresses can be refused.
- State rules. South Australia prohibits mail and online tobacco orders outright; everywhere else requires an age-verification system.
Related reading
This article is general information, not medical or legal advice. All tobacco products are harmful and state rules change — check your state or territory regulator before ordering. For help quitting call Quitline on 13 7848.